Introducing User Segments in Supaship for Smarter Targeting

Supa DeveloperSupa Developer
2 min read

Today, we're excited to launch Segments — a powerful new way to group your users and reuse targeting logic across multiple feature flags. Segments make your rollouts cleaner, safer, and far easier to manage at scale.

With segments, you can define a group of users once, and use it across any number of feature flags. Any changes you make to a segment automatically update every feature flag that depends on it — no manual edits, no duplication.

User Segments UI

What Are Segments?

Segments help you define reusable sets of users based on their attributes, or explicit lists. Supaship now supports two types of segments:

  • Conditional Segments: Define dynamic user groups based on attributes like country, device, user properties, etc.
  • List Segments: Manually specify a list of values (e.g., userIDs, email addresses, etc.) to create a static user segment.

Following are some examples of segments:

Conditional SegmentsList Segments
Users in India using Chrome on mobileInternal team members
All iOS users except those in betaHigh-value customer accounts
Visitors from 10.10.0.0/16 internal networkEarly access program users

Conditional Segments UI

List Segments UI

Use Segments in Feature Flags

Once created, segments can be added directly to your feature flag rules. This lets you:

  • Reuse the same segment across multiple flags
  • Update your targeting behavior in one place
  • Keep rollout strategies consistent across releases
  • Reduce the risk of misconfigured or duplicated rules

User Segments in Targeting UI

Try Segments Today

Segments are now live for all Supaship users. Start grouping users, streamline your rollouts, and take full control of your targeting strategy.


Iterate faster and deploy with confidence — now powered by Segments in Supaship. Start free and deploy with confidence.


Got Feedback?

We're constantly learning how developers actually use these tools.

If you’ve got ideas, new use cases, or integration requests, we’d love to hear them — because every bit of feedback helps us make the platform better for everyone.

Share your feedback on X@supashiphqor write to us at[email protected]

Thanks for being part of the journey.

with love ❤️ — Supaship