Targeting tells you who gets a variation; scheduling answers when that rule should matter. Today we’re shipping per-rule schedules in Supaship so you can automate start and end times for individual rollout rules, without staying up to flip a flag at midnight.

What you get

Each rule still has its familiar logic: conditions (for example “Everyone”) and delivery (for example serve true to 100% of matching users). Below that, a new Schedule section controls the rule’s active window.

• No schedule — The rule behaves as before. The UI states it plainly: No schedule. Rule is active immediately.
• Start only — Evaluation begins at your chosen date and time.
• End only — The rule stops evaluating after the end time.
• Start and end — The rule is active only between those moments.

Copy on the form reminds you: Set optional start and end times for this rule. Leave both empty to keep it always active—so “always on” stays the default mental model.

Why teams asked for this

Automation — Coordinated launches, promos, and maintenance windows no longer depend on someone watching the dashboard.

Precision — Date and time pickers support minute-level control, with the timezone shown next to the fields (for example IST GMT+5:30) so distributed teams agree on what “9:00” means.

Flexibility — Use a start time, an end time, or both; leave both empty for classic always-active rules.

Clarity — Schedule status is visible at a glance, alongside Clear on each side and Disable this rule when you need to turn the rule off entirely.

Try it

Rule scheduling is available now in the Supaship dashboard. Add a window to a rule, confirm the timezone, and ship on your calendar—not on someone’s alarm clock.

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Ship on schedule — Create a free Supaship workspace and put timed rollouts behind your next release.