Why we built Supaship: The journey that started it all

Every good product starts with a problem that gets in the way. For us, it was realizing that feature flag tools meant to make shipping easier had become overly complicated, slow and expensive.

Supaship is built with a developer-first approach: simple to use, blazing fast, and reliable when it matters most. It's not just another feature flag platform, but one designed to help developers ship faster, safer, and without worrying about performance or surprise bills.

Feature flagging should be simple, but it isn't

We've tried nearly every feature flag tool out there: LaunchDarkly, Statsig, ConfigCat, you name it. They're powerful, no doubt. But over time, they started to feel… heavy.

• SDKs that take too long to initialize, delaying your app’s startup.
• Configuration systems that feel like enterprise-level puzzles.
• Dashboards where you need to click through many layers just to toggle a flag.
• They are not clear about environments and how to use them.
• Pricing that scales faster than your user base.

Feature flagging, at its heart, should be a lightweight switch that helps you ship faster and safer, not a system that adds more overhead than your development or build pipeline.

Building engineering teams that ship faster

We didn't want Supaship to feel like another SaaS dashboard with endless settings and hidden pricing tiers. We wanted it to feel like a tool you'd actually enjoy using and powerful enough to trust in production.

Supaship starts with the developer experience:

• How fast can I integrate this?
• How quickly can I roll back if something breaks?
• Can I test this locally without complex configs?
• Does it fit naturally into my stack (Next.js, Node, Cloudflare Workers, whatever I use)?

That meant:

• Lightweight SDKs for web, server, and edge runtimes.
• A clean, fast dashboard that loads instantly.
• A simple API you could cURL from anywhere.
• Flags you can add to your app without any fuss or unnecessary steps.

Because developers don't need "another dashboard." They need a workflow that doesn't slow them down.

Speed isn't a nice-to-have, it's the core philosophy

From day one, we obsessed over performance. If Supaship can't initialize in milliseconds, we consider it a failure.

We designed Supaship with:

• Edge caching for instant flag evaluations.
• Smart SDK hydration that fetches flags asynchronously.
• Minimal payloads, because kilobytes matter.

Speed is the product, not a side effect. Because when you're shipping multiple times a day, every millisecond counts.

Not just "Another tool"

We get it - the world doesn't need another feature flag platform. But it does need one that's simpler, faster, and truly built for developers.

Supaship is built to be the most delightful and developer-friendly way to ship features safely. We're crafting it for indie devs, small teams, and fast-moving startups that value speed, control, and clarity without slow SDKs or surprise billing.

Because great tools don't have to be complex. They just have to work beautifully.

Ready to experience developer-first feature flags? Try Supaship and see how feature flags should feel.