Pricing that actually makes sense: Why we don't charge per seat or MAU

Most feature flag platforms have a dirty little secret: their pricing gets expensive fast. They charge per Monthly Active User (MAU), per seat, or both. Scale your app to 100k users? Your bill explodes. Add more developers to your team? More charges. It's pricing that punishes success.
Our philosophy is simple: you only pay for what you use, not for how many users or teams you have.
The problem with traditional feature flag pricing
Let's be honest about how most feature flag platforms price their products:
Per-Seat Pricing means every developer on your team costs extra. Want to give your junior developer access to toggle a flag? That'll be $29/month please. Need your designer to see which features are live? Another seat charge. This model turns collaboration into a cost center and forces teams to gatekeep access to their own tools.
MAU-Based Pricing punishes growth. Your startup hits product-market fit and grows from 10k to 100k users? Congratulations! Your feature flag bill just increased 10x even though you're using the exact same features. It's like being charged more for electricity because more people live in your house.
Hidden Complexity makes it worse. Enterprise tiers, usage caps, overage fees, and complex calculators that require a PhD in pricing optimization just to understand your monthly bill.
Our approach: simple, fair, usage-based pricing
Supaship works differently. We believe pricing should be:
- Predictable: You know exactly what you'll pay based on your actual usage
- Fair: Growing your user base shouldn't bankrupt your feature flag budget
- Collaborative: Your entire team should have access without per-seat penalties
- Transparent: No hidden fees, complex tiers, or surprise charges
Free forever plan
Every Supaship account starts with our Free Forever plan that includes:
- 1 million events per month - enough for most side projects and early-stage apps
- Unlimited team members - bring your whole team from day one
- All core features - feature flags, targeting, analytics, and API access
- Community support - get help when you need it
The Free plan isn't a trial that expires or a teaser with crippled features. It's a fully functional feature flag platform that many teams use in production. We built it this way because we remember what it was like starting out — every dollar mattered, and we didn't want pricing to be a barrier to building great products.
Pro plan: Pay for events, not people
When you outgrow the free tier, our Pro plan scales with your actual usage:
- pay as you go per event - check out our pricing page for the latest rates
- Still unlimited team members - collaboration shouldn't cost extra
- Priority support - faster response times when issues arise
- Advanced analytics - deeper insights into flag performance
- Custom integrations - webhook support and advanced API features
An "event" is simple: every time your application evaluates a feature flag, that's one event. No complex calculations, no user tracking, no seat counting. Just straightforward, usage-based pricing that scales naturally with your application's growth.
Why this makes more sense
For growing teams
Traditional pricing forces growing teams to make tough choices: limit access to save money or pay exponentially more for collaboration. With Supaship, adding team members is always free. Your junior developer, your designer, your product manager — everyone can have full access without impacting your bill.
For scaling applications
Your feature flag costs should grow with your usage, not your success. If you're within the free tier limits (say, 500k events), your bill stays at zero. If you exceed it (for example, 2M events), you only pay for the additional usage beyond the free tier. Most applications settle into consistent evaluation patterns, making monthly costs predictable and easy to forecast. No surprise bills because you added a developer or your app went viral — the pricing aligns with value delivered, not arbitrary metrics like user count.
A gentle upgrade experience
We don't believe in aggressive sales tactics or artificial scarcity. When you approach your free tier limits, we'll gently notify you and show exactly how much the Pro plan would cost based on your usage patterns. No pressure, no dark patterns, just transparent information to help you make the right choice for your team.
The upgrade process takes seconds, and you can downgrade anytime if your usage drops. We don't artificially constrain features to force upgrades. The free tier gets the same fast performance and reliability as Pro.
Ready to experience fair pricing? Start with Supaship's free forever plan and see how much you can save with usage-based pricing. No credit card required, no artificial limits, just feature flags that work the way they should.
Got Feedback?
We're constantly learning how developers actually use these tools.
If you’ve got ideas, new use cases, or integration requests, we’d love to hear them — because every bit of feedback helps us make the platform better for everyone.
Thanks for being part of the journey.
with ❤️ — Supaship